Telephone Market Research – Interview 30 UK Plumbers

I’m looking for an experienced telephone researcher to contact and interview 30 UK plumbers as part of some initial market research.

We are considering launching a marketing campaign aimed at encouraging plumbers to refer suitable property insurance repair work to our company. Before developing the campaign, I want to better understand the problems plumbers experience, what platforms they use most, and what might motivate them to establish a referral relationship.

I have already carried out and recorded a small number of calls myself using Plaud. I have then uploaded the transcripts to ChatGPT to compare the responses, identify common themes and compile the findings. However, completing this on an ad-hoc basis is taking too long, so I am looking for someone who can manage the research in a structured and professional way.

The project will involve:

* Contacting UK plumbers and securing 30 completed telephone interviews
* Asking a consistent set of research questions, which we can agree beforehand
* Having natural conversations and asking suitable follow-up questions where appropriate
* Recording the calls with the plumber’s permission
* Producing a transcript or detailed notes for each conversation
* Maintaining a simple spreadsheet showing the businesses contacted, outcomes and responses
* Compiling the findings to identify common problems, goals, objections and potential referral motivations

This is market research rather than a sales campaign. The calls should feel conversational and should not involve pressuring plumbers to sign up or make a commitment.

The ideal person will have:

* Experience in telephone-based market research, customer interviews or B2B calling
* A confident, friendly and professional telephone manner
* The ability to engage tradespeople in a natural conversation
* Good listening and note-taking skills
* Strong written English and attention to detail
* Experience summarising qualitative research would be beneficial

If you are interested in this project please confirm:

* Your proposed fixed price
* Your estimated timescale
* Whether you can record and transcribe the calls
* How many contact attempts you would allow for each business