Telemarketing campaign to generate hot leads/orders

We are looking to implement a telemarketing/telesales campaign. We are a leaflet distribution service working with SME's and ooking to expand our customer base. We are looking to work with telemarketeers to generate hot leads and even firm bookings. The campaign will involve contacting sole traders/small businesses and even some larger organisations who might want to increase their B2C enquiries via leaflet distribution throughout the Northwest. We are in a demand market which is partly spurred by the 'credit crunch' as more and more companies are having to work harder to get the same amount of business in.