Request for Email Marketing Campaign Development

Request for Email Marketing Campaign Development

Hi there
I hope this message finds you well.

My name is Federico, and I am a professional photographer specializing in property photography based in London. I am looking to expand my client base and believe that a robust email marketing campaign will be a key component in achieving this goal.

I am reaching out to seek your expertise in developing an email marketing campaign from scratch. Below are the specific requirements I have for this project:

Project Overview
1. Mailing List Development
Target Audience Identification: Help me identify and define my target audience, including real estate agencies, property developers, interior designers, and other relevant sectors.
Lead Generation: Develop strategies for collecting email addresses, such as sign-up forms on my website, social media promotions, and partnerships with related businesses.
Database Creation: Compile and manage the collected email addresses into an organized mailing list, ensuring compliance with GDPR and other relevant regulations.
2. Email Campaign Design and Setup
Mailchimp Account Setup: Set up a Mailchimp account for me, including list segmentation and automation workflows.
Email Template Design: Design professional and visually appealing email templates that reflect my brand and showcase my photography work effectively.
Content Creation: Assist in creating engaging content for the emails, including but not limited to service updates, photography tips, client success stories, and special offers.
3. Campaign Implementation and Management
Initial Campaign Launch: Plan and execute the initial email marketing campaign to introduce my services to the mailing list.
Monthly Newsletters: Develop a schedule for sending out monthly newsletters with fresh content, promotions, and updates.
Performance Tracking: Implement tools to track the performance of the email campaigns, including open rates, click-through rates, and conversion rates.
Optimization: Provide ongoing analysis and recommendations to optimize the campaigns based on performance metrics.
4. Budget Planning and Management
Initial Budget Setup: Establish an initial budget for the email marketing campaign, covering tools, advertising, and any other necessary expenses.
Monthly Budget Adjustment: Monitor the results of the campaigns and adjust the budget monthly to ensure cost-effectiveness and a high return on investment (ROI).
Timeline and Budget
I would like to start this project as soon as possible. Please provide a detailed timeline for the project phases and an estimated budget for the initial setup and monthly management.

Looking forward to hearing from you soon.

Best regards,
Federico