Freelance Wholesale Caller / B2B Telesales – Gift & Fragrance

£18–£22 per hour | Freelance | Initial 2-hour paid trial

About Wick Guru
Wick Guru is a UK gift and home fragrance brand creating unique, foodie-inspired candles and home fragrance products. We supply independent retailers and wholesale stockists, and we're looking for a confident, friendly freelancer to help us follow up with wholesale customers and prospects by phone.

This is a relationship-focused calling role rather than hard sales. We want someone who can have natural, genuine conversations with buyers and retailers and represent the Wick Guru brand professionally.

The Role
You’ll be making outbound calls to a mixture of warm and existing B2B contacts, including:
Existing wholesale stockists who haven't reordered recently
Warm wholesale leads who have previously shown interest
Trade show and buyer leads where relevant
Prospects we've previously emailed but haven't heard back from
Previous customers who may be ready to reorder

What You'll Be Doing
Calling warm wholesale prospects and existing stockists
Following up with retailers who have previously shown interest in Wick Guru
Encouraging previous stockists to consider reordering
Answering basic questions about our products and wholesale offering
Having friendly, natural conversations with buyers and store owners
Recording call outcomes and any follow-up actions clearly
Potentially sending simple follow-up emails after calls
Keeping organised notes so we can track conversations and next steps

Who We're Looking For
We're looking for someone who is:
Fluent/native-level in spoken English
Confident and professional on the phone
Warm, friendly and conversational
Comfortable speaking with UK retailers and business owners
Experienced in UK B2B telesales, account management or customer calling
Ideally experienced with retail, gift, homeware, beauty, lifestyle or similar brands
Able to build rapport naturally without sounding overly scripted
Comfortable with outbound calling and following up with prospects
Reliable, organised and good at keeping track of follow-ups
Able to represent a small UK brand in a polished and personable way

The Right Personality
We're not looking for an aggressive salesperson.
The ideal person should sound like someone a retailer would actually enjoy speaking to — friendly, confident, helpful and genuinely interested in understanding what the customer needs.

You should be comfortable with conversations such as:
"Hi, I'm calling from Wick Guru. We worked with you previously and I just wanted to check in, see how things have been going and whether you've had a chance to look at our newer scents..."
The conversation should feel natural rather than like a scripted sales pitch.

Hours & Budget: £18–£22 per hour, Initial 2-hour paid trial

If successful, we expect to continue at approximately 2 hours per week initially. Potential for additional hours as the wholesale programme develops

IMPORTANT – Application Requirement
Please do not apply without completing this step.
As this is a phone-based role, we want to hear how you naturally sound before arranging an interview. Please send a 30–60 second voice note pretending you are calling an existing Wick Guru stockist who hasn't reordered in six months.

Imagine you're making a friendly check-in call. You might introduce yourself, mention that it's been a while since their last order, ask how things are going and naturally open the conversation about whether they'd be interested in seeing what's new.

Please don't simply read a scripted sales pitch. We want to hear your natural phone manner, personality and communication style.

We're specifically looking for someone who sounds: warm, natural, friendly, confident, professional, conversational, not pushy or overly "salesy"

Applications without a voice note will not be considered. Please also briefly tell us about your previous experience with UK B2B sales, telesales, account management or calling retailers/businesses.

We will shortlist the strongest applicants and arrange the next step with the best candidates.