
COLD CALLING PROFESSIONAL
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- Proposals: 10
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Description
This is not entry-level telesales.
You must be comfortable speaking with senior decision-makers and able to hold a composed, intelligent, executive-level tone. You should sound credible, natural, and positioned — never scripted or sales-driven.
You are a strong fit if:
* You have experience speaking directly with CEOs or C-level executives
* You sound confident, intelligent, and composed on the phone
* You understand executive positioning and tone
* You are disciplined, consistent, and performance-oriented
* You are comfortable operating within a structured, proven system
This is professional executive outreach — not aggressive selling.
WHAT I DO
I am the founder of the Neuro-Based Leadership Centre in the United Kingdom (https://www.neurobasedleadershipcentre.com). I work primarily with CEOs in the tech sector, typically leading companies with £5M–£40M in annual turnover, and I have worked with businesses exceeding £250M.
I deliver executive coaching focused on neurochemical decision-making patterns in leadership. When I begin working with a CEO, the engagement often expands to their C-level team and, in many cases, the wider organisation.
This is structured executive positioning — not traditional sales.
HOW THE SYSTEM WORKS
Outreach is conducted exclusively by phone. No email marketing.
You will work within an existing, tested system using:
* Pipeline (CRM)
* JustCall (dialer)
* A curated database of 500 tech-sector CEOs (office and mobile numbers)
The process:
1. You call CEOs from the qualified list I provide.
2. You invite them to complete a short online executive research assessment (under 5 minutes). View the assessment here: https://www.neurobasedleadershipcentre.com/research
3. They receive a 29-page personalised Neurochemical Patterns Report.
4. You follow up and book a complimentary 45-minute executive debrief session with me.
5. Some CEOs naturally convert into coaching clients.
In a previous campaign, I personally cold-called 2,500 CEOs and secured 107 meetings, which kept my calendar full for 11 months. The system converts.
In addition to individual executive programs, I now offer scalable group coaching with unlimited participants, increasing overall conversion potential.
The core structure is proven and working. I welcome thoughtful optimisation, but I am not looking to redesign the framework.
WHAT SUCCESS LOOKS LIKE
From a database of 500 CEOs, realistic and proven performance benchmarks are:
* 35–45 completed executive assessments
* 20–25 booked 45-minute debrief meetings
This represents a 4–5% meeting conversion rate across the full database — aligned with prior campaign performance (107 meetings from 2,500 CEOs).
NEXT STEP
If you believe you can operate at this level, please send your proposal for review.
Before any order is placed, I require a virtual meeting. My audience is highly valuable and highly sensitive — alignment and mutual understanding are essential before moving forward.
Kind regards,
Tom
Tom D.
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Hi Tom, thanks for the detailed brief. Before I send a proposal, could you confirm two things:
1. What counts as a “booked, qualified debrief” for acceptance. Is it a calendar invite accepted by the CEO, and how should we handle no-shows/reschedules?
2. For JustCall + CRM access, can you add me as a limited-role user (no credential sharing), and confirm I’ll be calling from your UK number(s) within your system?Tom D.YesterdayHi, I have updated the offer per hour. I can add you to CRM, and I have a UK number.
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Tom, good afternoon.
Thanks for the invite.
Further to your extensive brief, given the parameters of a 'UK' based Pro, does that preclude an opportunity to potentially work together as a result of relocation from the UK to Ireland?
What does the proposed £900 figure define in terms of time equating to results so I have a clear picture of expectations?
Much appreciated!
PaulTom D.YesterdayHi Paul, if you're based in any place in Europe, that's fine with me. I'm open to discussing a fee and how many hours that will cover. Are you available for a virtual chat this week? Does Wednesday at 3.30 pm or Thursday at 2.30 pm UK time work for you?
Thanks,
Tom -

Given the sensitive nature of engaging high-value CEOs and ensuring strict compliance while avoiding costly mistakes, what’s your biggest challenge in maintaining both executive trust and conversion efficiency, and how can I help you solve it effectively?"
Tom D.YesterdayThe biggest challenge is to catch the CEO on the phone and actually talk with them.
Deborah Willy H.YesterdayHi Tom,
Thank you — that’s a very clear and honest answer, and I completely understand.
Reaching a CEO live is rarely about persuasion; it’s about precision, timing, and positioning within the first 10–15 seconds. Senior leaders don’t reject conversations — they reject interruptions that feel irrelevant.
Here’s how I would approach this challenge within your existing system:
• Strategic call timing: Early morning and late afternoon executive windows to increase direct pick-up rates
• Mobile-first prioritisation: Where available, beginning with direct mobile outreach
• Executive-level opener: A calm, composed introduction that positions the call as professional research participation — not a sales pitch
• Gatekeeper navigation: Respectful, confident framing that signals relevance rather than urgency
• Micro-commitment approach: Focused solely on securing assessment participation, not forcing a meeting
My objective would be simple: increase live conversations and maximise assessment uptake while protecting the positioning of the Neuro-Based Leadership Centre.
Your past results (107 meetings from 2,500 CEOs) confirm the model works. With disciplined dial volume, intelligent timing, and consistent tone control, I’m confident we can replicate and potentially improve those numbers across the 500-CEO list.
I’d be very glad to discuss this live and walk you through how I would execute the first 30 days of outreach.
Looking forward to speaking with you.