Cold Calling for a London based Online Start-up

We are in the process of launching a website which connects driving instructors to students seeking driving lessons. Currently, we am looking to get as many driving instructors as possible to submit an application to list their services on the website. Customers will then be able to find them (using specific search criteria), purchase the lessons, and submit reviews once they are completed. It is free to instructors to register, set up their profile and list their services. However, the website takes a 20% commission for every transaction. With that in mind, the instructor only ever incurs a cost if they actually make a sale, so it is a risk free opportunity for them.

We are looking to get instructors from London (United Kingdom) signed up on the website (before launch). We are looking for someone who is comfortable with the subject matter and comfortable with cold calling instructors to convince them to join the platform. If this isn't something you would be comfortable doing, then no hard feelings.

You can take a look at the website here - www.driving-masters.com. It is currently in the early stages so there isn't much on it, but it will give you a clear idea of how it works. The FAQ page (www.driving-masters.com/faqs.html) provides a simplified info graphic of the process flow.

At a high level, we can provide you an initial list of around 50 instructors. If it converts well, then we can provide a much larger list to go after.

We look forward to hearing back from you.