Write and distribute a press release for Ben Cohen underwear line

The mens underwear brand BLUEBUCK (organic cotton underwear for strong, natural men) and rugby player BEN COHEN decided last year to join forces and create a line of named "Bluebuck - Ben Cohen Special Edition" to support Ben's StandUp foundation (a % of all sales is paid to Ben's charity fighting bullying and homophobia).

In order to relaunch the line, I am looking for someone to write an updated press release and to distribute it to the UK media (print and online); the person will also respond to press queries.

Initially this will be a short term contract (my budget is limited - to start with I would like to spend 200 gbp) but depending on costs and results we can look at prolonging our collaboration.