VZ James Brand Definition

Design details:

Give us three initial concepts of the logo to consider. After taking our feedback you will then develop the concept into the detailed elements listed below:

Develop our brand positioning and give us an illustration of who our consumers will be.
Develop our logo and our brand statement should we advertise in the future.
Illustrate to us how the brand will work across multiple touch points including digital, outdoor ads, all elements in store particularly for our takeaway element to our business.
Give us an indication of how it could look in terms of a uniform.
Illustrate our brand mission - what we stand for and how this can be communicated with our team, our vision and values.
Outline the customer experience and how they should feel about our brand.
Will outline how staff should live the brand when working
Will illustrate how we should launch our brand for maximum impact.
Outline suggestions for marketing our brand and how to get maximum ROI from each project
Ideas for the visual style: as agreed