University Marketing coursework

Each group member will select one of the segments identified from the group project. You should continue the Marketing Planning process for your chosen target market segment in order to develop a detailed operational marketing programme.

The areas to be covered include:

1. Further detail, development, insight & clarification of your chosen segment

2. A set of SMART marketing objectives appropriate to targeting that particular segment

3. Fully justified recommendations of the market positioning you intend to establish

4. Detailed analysis and recommendations within each element of the marketing mix (This will form the bulk of the work)

5. Consideration of how performance will be monitored and evaluated

The Report:
 Maximum length 4,000 words excluding appendices & references.
 Structured appropriately with introduction, main sections, conclusions and references
 Written in the third person and presented to a professional standard
 Supporting material drawn from academically credible sources only
 All sources acknowledged by means of proper citation & referencing.
 Reports submitted loose leaf in a suitable wallet or folder as a selection will need to be copied for external moderation purposes