PR Specialist for European Media Coverage

About Us
WhyDonate is a Netherlands-based crowdfunding platform that enables individuals and organizations to raise funds globally. The platform operates in over 100 countries and supports multiple languages and currencies. It is positioned as a cost-effective alternative in the fundraising space with a strong focus on accessibility.
We are now looking to build a structured and effective PR function, starting in Europe.

Objective
We are hiring a PR professional who can deliver actual media coverage and build a consistent narrative across markets.
This role is focused on results. The goal is to establish credibility through press coverage and, over time, support eligibility for a Wikipedia page.

Scope of Work
PR Strategy
Define a clear 3–6 month PR strategy
Identify target publications and media tiers
Develop strong, relevant story angles
Media Outreach and Placements
Pitch directly to journalists and secure placements
Focus on startup, tech, fintech, and impact-related media
Deliver actual coverage, not just distribution
Narrative Development
Build and maintain a consistent brand story
Ensure alignment across all press mentions and releases
Press Releases
Write and distribute 1–2 press releases per quarter
Focus on meaningful updates (growth, product, insights)
Multi-Country Approach
Start with the Netherlands
Expand into Germany or other European markets
Provide a clear approach to handling PR across multiple countries
Distribution Strategy
Recommend or use PR distribution tools where relevant
Clearly explain how coverage will be achieved beyond distribution

Requirements
Proven track record of securing media placements (links required)
Experience working with European media
Strong understanding of journalist outreach
Ability to think strategically, not just execute

What We Do Not Want
Generic PR agencies
Candidates who rely only on press release distribution tools
Focus on impressions or vanity metrics instead of real coverage

Market Focus
Netherlands (primary)
Germany (secondary, optional expansion)

Budget
Open to fixed monthly retainers or per-placement structures.
Initial test budget range: € – € per month.

Success Metrics
Number and quality of media placements
Consistency of narrative across publications
Progress toward long-term credibility (including Wikipedia eligibility)

Application Requirements
Submit the following:
3–5 media placements you personally secured
Your outreach process
Your proposed PR strategy for the Netherlands
Your approach to scaling PR across multiple countries
Your pricing model

This role requires ownership. The expectation is not execution alone, but the ability to build PR into a reliable acquisition and credibility channel.