PR for group buying website

In early 2011 a new web site based on the business principles of Groupon but with several enhancements is intended to be launched.

The focus is to generate as much public awareness about the web site and to generate a significant number of responses where local businesses advertise their deals. The typical market sectors to be covered will be B2C and in particular hospitality, health and beauty, travel and leisure.

We are looking to work with either an individual or agency that has many and varied existing current and “worked” contacts with all forms of media in Berkshire and a significant number of contacts and understanding of the market sectors mentioned.

As well as the B2C side PR needs to also focus on the business community, raising awareness in business press about the benefits of using this website to win new customers.

If you would like to be considered for further talks about this project then please bid on this project including the following specific responses:

1/A summary of your PR experience in each of the market sectors mentioned
2/A typical daily rate or hourly rate for your services
3/How many PR people you employ full time within Berkshire (if you’re an agency)
4/An overview of the three most recent projects which you feel are relevant to this project
5/Your website URL
6/The availability of at least one person to work on this project, likely to start in the next 2 to 3 months or so.
7/Provide an overview of how you would influence as many businesses within Berkshire through PR to attract them to the web site to post a promotional deal.

After the initial phase is completed we will require further PR based on attracting consumers to the site through Social Media and expanding the geographical coverage outside Berkshire.