PR, eMarketing, social media for women\'s accessories website

We are looking for an experienced PR and marketing professional to write exciting copy for e-newsletters and press releases and also manage social networking (Facebook, Twitter, blogging etc) for an existing womens accessories website.
The aim of this role is to build awareness of site and products with both consumers and journalists within Ireland and the UK
Newsletter subscriber list already exists.
We will be relying on you to build relationships with both print and online media.
Initially this project is for 6 e-newsletters, press releases and social media updates over a 3 month period.However if both parties are happy that can be extended further.