Offline/Online Marketing Strategy for small businesses

Established in 1996 our core business is web design. We are launching an integrated online/offline marketing programme for small businesses initially in the Glasgow South area, which willl subsequently be franchised throughout the UK. We are sending a mailshot to 1,000 businesses in the area containing a sample of the full colour monthly magazine which will carry the local business's ad, together with a brochure on the programme which includes a self-editable website for each advertiser and unlimited product ads at our online store. The mailshot also contains a generous pre-launch offer. We need an experienced telemarketer to follow up the mailshot and secure either an order or an appointment. Initial sale to be solicited ranges from £99.90 - £950.00 vat including website.