Marketing Director

MARKETING DIRECTOR
Location: Paris, France



Company profile

Our client is a world leader in producing and selling fresh fruits&vegetables and packed foods, with activities on all continents.

Due to our client special request, in the first step of the recruitment process the company name remains confidential.


THE JOB


REASON TO BE :
• Guard the brand in Europe for Packaged Food: ensure that the brand values and equity be respected across the European markets
• Define and implement the brand strategy consistently in Europe, taking into account the markets specificity and controlling the local partners
• Optimize a profitable European range of products

DIMENSIONS :
• Territory: All Europe, Middle-East, Africa, with focus on Western Europe
• Channels: Retail, Out-Of-Home, Food Service Industry
• Member of the Steering Committee
• Member of the Crisis Team
• Member of the European Marketing Committee

MISSIONS :
Responsible for Global Marketing Strategy on the set territory:
• Define the strategic orientations taking into account the consumer trends and brand’s equity
• Define, recommend and implement the short and long term marketing plans, globally and by target country
• Define accurate planning and gate process
• Set up qualitative and quantitative objectives: measure efficiency, align and perform
• Supervise the launch of new products

Driving force behind Category Management:
• Meet target customers to broaden the relationship, better know them and act proactively
• Get accurate data and detailed analysis of the categories and target customers’ performances
• Support the Sales force with tailor-made plans

Responsible for Marketing Budget and Products Profitability:
• Define, follow up and control the overall expenses: consumer marketing, trade marketing and promotions
• Optimize overall profitability of each product line
• Measure the Return On Investment of the different marketing actions

Responsible for Communication:
• Define the brand positioning and values with Corporate and the European Marketing Committee
• Develop the brand awareness and communicate the values and positioning
• Define, recommend and implement the communication policy (above and below the line) and the choice of agencies and activities

Supervision and animation:
• Supervise, train and motivate marketing and QA team
• Coordinate team’s work and check / evaluate results
• Discussion partner with Asia and USA

Others:
• Assist the Managing Director according to the team’s needs

AIM OF THE POSITION:

• Innovate to bring the best of the fruit for healthier living
• Guarantee the brand development and equity
• Enable the European Division to provide consumers and customers with an exemplary quality service to be the best on the market





REQUIRED KNOWLEDGE FOR THE POSITION:

Professional:
• Marketing background
• Fluent English
• Another European language
• Financial sensibility is compulsory

Personal:
• Team spirit
• Adaptability
• Creativity
• Pragmatism
• Organization sense

MEANS AT YOUR DISPOSAL:

• Marketing Budget
• Equipped desk with Microsoft Office and specifically PowerPoint
• Special software: Internal one = Eureka and Microsoft Project for planning
• Portable computer and mobile phone
• Outside agencies
• Internal help from legal department and foreign offices



OFFER:
• Competitive salary package according to the offered responsibilities;
• Full package of fringe benefits;
• The opportunity to work in a company well known worldwide and with an important market share in its field of activity.

The Marketing Director will have to live in Paris, at least during working days, and to be prepared to travel.