I need help distilling my marketing message (for introductory email)
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- Proposals: 5
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Description
Experience Level: Expert
Estimated project duration: 1 day or less
Business description:
The Something Club (www.thesomething.club) is an exclusive designer fashion sharing club. In essence, a giant curated wardrobe made up of items loaned from our members’ existing wardrobes. For a small borrowing fee, equivalent to the fraction of the price of a new dress, our fashionable members have access to a never ending designer wardrobe. Net-a-porter meets Airbnb - The Something Club is a new concept for fashion enthusiasts.
Requirements
1. I need some help distilling my marketing message and call to action. Initially, I want this message to be in the form of an email to go to friends and then to be passed on to friends of friends. As I have been struggling for a few days to distill the message, I would like some expert help.
2. I would also like a succinct pitch that could fit into a text message....Part of my struggle is that this is a new concept, so some explanation as to the service is needed (although am aware that my initial draft is a page of A4, so I could def do with some help in shortening it).
Call to action:
• Increase our inventory (We want new members to loan us designer dresses to add to the collective wardrobe – the more the better. We would like an extra 500 dresses next month – on average early members have been lending 1 to 6 items)
• Invite people to become Founding members
• Introduce service to friends and get them to spread the message
Constraints
Ideally we want to spend all of August collecting dresses, photographing and writing product descriptions – and then for people to start borrowing from September.
I would like the message to be as short as possible
Service Features
• Invite only Online service – members add a dress to the collective network and then can the borrow a dress at a large discount. We send out the dresses the day before the event (Sending out a back up dress as well)
• Members can borrow an item for 5 days
• Members receive points for various network improving behaviours (e.g. adding dresses that are most popular on the network or referring new members) – these points are redeemable against the borrowing cost
• Members loan items for 3 months – during this time items are insured at the pre-agreed market value and we guarantee never to lend an item out more than 10 times.
• At end of loan period, we either send the item back to the owner or sell it on owner’s behalf
• For founder members we charge 0% sales commission (as opposed to other luxury resale sites which charge 30-40% commission)
Draft Message
The Something Club is an exclusive designer fashion sharing club. In essence, a giant curated wardrobe made up of items loaned from our members’ existing wardrobes. For a small borrowing fee, equivalent to the fraction of the price of a new dress, our fashionable members have access to a never ending designer wardrobe. Net-a-porter meets Airbnb - The Something Club is a new concept for fashion enthusiasts.
Testing the service earlier this year, the Something Club initially gained 400 designer items, consisting of over 60 leading designer brands, including:
ALAIA, CHANEL, CHLOE, DVF, GIVENCHY, HERVE LEGER, ISSA, MISSONI, PRADA, ROLAND MOURET, STELLA MCCARTNEY & YSL
We are now ready to launch and would like to add 1000 items available by the end of summer and 3000 items by Christmas.
Become a Founding member
We would like to invite you to become a FOUNDING MEMBER of the Something Club enabling you to borrow designer dresses for as little as £30 (which includes dry cleaning costs).
Whilst our founder members can access the service for free, once we have sufficient traction and PR buzz, we will charge new members a joining fee for access to this exclusive service.
Lend to Borrow
As a founder member, first you need to loan a designer item to our collective wardrobe. We accept designer brands in the price range of £300 to £4000. We currently accept the following; dresses, skirts, tops, jumpsuits & hats. The more you lend, the bigger the borrowing discounts you receive.
How Lending works
Items are loaned for 3 months. All items are insured and no item is lent out more than 10 times during this loan period in order to retain maximum value. At the end of the 3 month loan, we either return the item to you or sell it on your behalf. As a founding member, we charge 0% commission to sell the item on your behalf (this compares to other luxury resell sites which charges 30-40% commission)
I have additional information i can provide on request.
The Something Club (www.thesomething.club) is an exclusive designer fashion sharing club. In essence, a giant curated wardrobe made up of items loaned from our members’ existing wardrobes. For a small borrowing fee, equivalent to the fraction of the price of a new dress, our fashionable members have access to a never ending designer wardrobe. Net-a-porter meets Airbnb - The Something Club is a new concept for fashion enthusiasts.
Requirements
1. I need some help distilling my marketing message and call to action. Initially, I want this message to be in the form of an email to go to friends and then to be passed on to friends of friends. As I have been struggling for a few days to distill the message, I would like some expert help.
2. I would also like a succinct pitch that could fit into a text message....Part of my struggle is that this is a new concept, so some explanation as to the service is needed (although am aware that my initial draft is a page of A4, so I could def do with some help in shortening it).
Call to action:
• Increase our inventory (We want new members to loan us designer dresses to add to the collective wardrobe – the more the better. We would like an extra 500 dresses next month – on average early members have been lending 1 to 6 items)
• Invite people to become Founding members
• Introduce service to friends and get them to spread the message
Constraints
Ideally we want to spend all of August collecting dresses, photographing and writing product descriptions – and then for people to start borrowing from September.
I would like the message to be as short as possible
Service Features
• Invite only Online service – members add a dress to the collective network and then can the borrow a dress at a large discount. We send out the dresses the day before the event (Sending out a back up dress as well)
• Members can borrow an item for 5 days
• Members receive points for various network improving behaviours (e.g. adding dresses that are most popular on the network or referring new members) – these points are redeemable against the borrowing cost
• Members loan items for 3 months – during this time items are insured at the pre-agreed market value and we guarantee never to lend an item out more than 10 times.
• At end of loan period, we either send the item back to the owner or sell it on owner’s behalf
• For founder members we charge 0% sales commission (as opposed to other luxury resale sites which charge 30-40% commission)
Draft Message
The Something Club is an exclusive designer fashion sharing club. In essence, a giant curated wardrobe made up of items loaned from our members’ existing wardrobes. For a small borrowing fee, equivalent to the fraction of the price of a new dress, our fashionable members have access to a never ending designer wardrobe. Net-a-porter meets Airbnb - The Something Club is a new concept for fashion enthusiasts.
Testing the service earlier this year, the Something Club initially gained 400 designer items, consisting of over 60 leading designer brands, including:
ALAIA, CHANEL, CHLOE, DVF, GIVENCHY, HERVE LEGER, ISSA, MISSONI, PRADA, ROLAND MOURET, STELLA MCCARTNEY & YSL
We are now ready to launch and would like to add 1000 items available by the end of summer and 3000 items by Christmas.
Become a Founding member
We would like to invite you to become a FOUNDING MEMBER of the Something Club enabling you to borrow designer dresses for as little as £30 (which includes dry cleaning costs).
Whilst our founder members can access the service for free, once we have sufficient traction and PR buzz, we will charge new members a joining fee for access to this exclusive service.
Lend to Borrow
As a founder member, first you need to loan a designer item to our collective wardrobe. We accept designer brands in the price range of £300 to £4000. We currently accept the following; dresses, skirts, tops, jumpsuits & hats. The more you lend, the bigger the borrowing discounts you receive.
How Lending works
Items are loaned for 3 months. All items are insured and no item is lent out more than 10 times during this loan period in order to retain maximum value. At the end of the 3 month loan, we either return the item to you or sell it on your behalf. As a founding member, we charge 0% commission to sell the item on your behalf (this compares to other luxury resell sites which charges 30-40% commission)
I have additional information i can provide on request.
Will C.
100% (11)Projects Completed
13
Freelancers worked with
13
Projects awarded
33%
Last project
5 Dec 2019
United Kingdom
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