I need a PR plan for a new app communicated to NHS workers

Job Description: NHS PR Expert

Product
With the advancement and convenience of smartphones combined with the mobile workforce and increasing number of hours NHS staff are required to fulfil basic admin tasks, a solution to reducing the pain lies in a unified mobile app.

Our company already runs a platform in Germany and we are now developing the solution to create a must have ‘tool’ (in conjunction with a private company within the NHS) and are looking at planning a PR launch of the app in Q4 2020. We charge on a SaaS model eg monthly fee per user.

Aim
To reach as many of the 1.2m staff working in the NHS with the app showcasing the solution we will have tested and launched with the objective that they sign up for it.

Audience
As well as NHS staff, we would seek to get our message to the admin management of the 217 NHS Trusts, NHS Improvement and hospitals as well as the Department of Health and Social Care (uk govt).

Methods and Channels:
Freelancer to create strategy and identify target media to reach this audience.

Evaluation
We would like to see min 20 online and offline news articles about the app.

Timeline
Timetabled action plan with costs to be created for Q4 launch.