Freelance Influencer Marketing Manager – Anti-Ageing Skincare

YXA is a UK premium skincare brand looking for an experienced Freelance Influencer Marketing Manager to develop and execute an influencer campaign for our upcoming anti-ageing skincare line targeting the UK market.

This is a hands-on campaign management role, not strategy only. You will be responsible for:

Developing the influencer strategy and identifying our target audience
Sourcing and directly contacting suitable UK skincare/beauty influencers and creators
Recommending the right mix of UGC creators, micro/mid-tier influencers and relevant qualified skincare professionals/KOLs
Negotiating rates and managing creator relationships
Managing briefs, content approvals/revisions and campaign delivery
Tracking performance and recommending which creators/content should be scaled

To apply, please submit a short proposal or presentation showing how you would approach launching a premium anti-ageing skincare line in the UK, including:

Target audience and positioning
Recommended influencer/creator mix and why
Examples of UK creators/KOLs you would approach
Content and campaign strategy
How you would test the campaign before scaling
Indicative budget and allocation
KPIs and expected commercial performance, with assumptions
2–3 relevant beauty/skincare campaigns you have personally managed and their results
Your project/management fee

Experience working with premium skincare, anti-ageing, dermatology, aesthetic or beauty brands is strongly preferred.

Please do not send a generic cover letter. Applications without a relevant proposal/presentation and previous campaign evidence will not be shortlisted.

Please send your proposal/presentation and relevant case studies to purchasing@yxa.com.