Email flyer/ marketing

I print ribbons and get lots of enquiries for sashes for Hen Night Parties. The printing we do is excellent, we do regular work for M&S, Tesco, Asda, John Lewis and many more. We are competitive on price. But the conversion rate to non business customers is poor. The conversion to business customers is really good.

I need a fresh approach that will impress young ladies looking for party sashes. I have tried to design a few email templates myself but I obviously don't convey the party spirit.

What do you need to know?

I could do with some help.