Develop and execute digital marketing strategy for investment platform

Hi there

We will shortly be launching a new investment platform and we are currently procuring a digital marketing consultant or freelancer to help us establish a ‘digital marketing infrastructure’.

We have a good idea of who our customers are and where we can target them, digitally. The main area we need help with is determining the most effective mechanisms to target these people – i.e. content, social, SEO, PPC marketing, landing pages, advertorials, retargeting, etc.

So in short, we are looking for someone to help us form a marketing strategy, put in place the tools to execute that strategy and run that process for us within our budget.

Initially I want to focus on marketing tools that offer meaningful analytics – so we can tweak and adjust each channel with a view to focusing on optimising conversion and minimising cost of acquisition. It is key that we work with someone who understands these principles.

Over time we may look to expand our marketing arsenal to include more traditional media and/or general brand-building related marketing including possibly the appointment of a PR agency.

Although not a strict requirement, it would be highly preferable if you have prior experience of working with a B2C financial services platform - like a lending service, crowdfunding platform, investment platform, share dealing platform or similar.