Create a Brand Proposal for an aesthetic company
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- #1622573
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Description
Experience Level: Intermediate
DELIVERABLES
A: Strategic Brand DNA:
1. Outline brand vision & mission
2. Crafting brand position and proposition
3. Crafting positioning statement & brand story
4. Outline brand architecture
5. Define brand values
6. Define Language
7. Define Colour
8. Outline Manifestations (Through guiding mood board)
9. Define the experiential path
B. Defining Target Audience:
1. Target Audience Segmentation (eg. interest groups)
2. State of Awareness
3. Communication funnels to the right target audience
C. Brand Identity Setting
D. Communication plan for year2017/2018
A: Strategic Brand DNA:
1. Outline brand vision & mission
2. Crafting brand position and proposition
3. Crafting positioning statement & brand story
4. Outline brand architecture
5. Define brand values
6. Define Language
7. Define Colour
8. Outline Manifestations (Through guiding mood board)
9. Define the experiential path
B. Defining Target Audience:
1. Target Audience Segmentation (eg. interest groups)
2. State of Awareness
3. Communication funnels to the right target audience
C. Brand Identity Setting
D. Communication plan for year2017/2018
Esther F.
100% (2)Projects Completed
2
Freelancers worked with
2
Projects awarded
20%
Last project
5 Sep 2017
Malaysia
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