Run a PPC campaign

I work for an independent school in the North West of England. We are planning on running a scholarships campaign in October for two months. We do not have the skills in-house to run a PPC campaign alongside our other campaign elements which include press, social media etc...

We are looking for someone to fully manage the count by continually tweaking the key words based on bidding amounts and using relevant keywords with high traffic. The main aim is to drive website traffic to our scholarships page where they will be able to sign up.

We are trying to attract the skilled candidates who will represent our school in the best way.

Instead of targeting based on the type of scholarship, we think the best route is to target people who are looking for an ‘independent barding school’ and the scholarships aspect to be a secondary component. Basically, from previous understanding, people choose their school and then they choose whether to go down the scholarship route if it matches their child’s particular talent.

We don’t think people actually search ‘best music scholarships’, I have just looked on Keyword Planner and there’s less than 10 monthly searches so probably not worthwhile. Compared to ‘independent schools uk’ which has 100-1k monthly searches.

We have also categorised customer profiles into three main recruitment areas:

• Weekly boarding
• UK Catholic boarder
• Local day pupils

I have also included a catchment reports which shows our key growth areas to target, I have two more PDFs showing the day and boarding (90minutes) to send but it won't let me include them on the platform.

Please let me know your thoughts on the project and the cost. Happy to catch up via phone.

For some reason I am unable to populate the budget below!

Thanks,
Harriet