Marketing Mix as it relates to Dromquinna Manor in Co. Kerry

Assignment Title

Evaluate the Marketing Mix as it relates to Dromquinna Manor in Co. Kerry



Suggested Structure & Marking Scheme as follows:



Introduction 5 Marks

Your introduction should inform the reader what the assignment is about



1.0 Company Product 30 Marks

1.1 Product features

1.2 Service Component

1.3 Branding

1.4 Positioning



2.0 Pricing Approach 20 Marks

2.1 Product pricing strategies and examples



3.0 Promotional Activity 20 Marks

3.1 Advertising

3.2 Sales Promotion

3.3 Public Relations



4.0 Place/Distribution 20 Marks

4.1 Direct Channel Approaches

4.2 Indirect Channels

Conclusion 5 Marks

Describe what you learned from doing the assignment



Submission

Length: 8 Pages max (excluding cover page, table of contents and references)

Font Style: Choose Arial or Times New Roman

Font Size: Use standard font size 12 except for headings and sub-headings

Due Date: Report to be submitted electronically via Moodle on or before Tue 23th August, 2022 @2pm

Note:
This assignment is worth 30%


Assessment considerations

o Content Value: insight, persuasiveness and suitable development of ideas

o Organisation: logical sequence of topics

o Style: Sentence-level clarity and conciseness

o Editing and appearance: grammatical correctness and professionalism