Boost Visibility with SEO & Google My Business Optimization

This project aims to augment a business's online visibility and local search prominence through a strategic optimization of its Search Engine Optimization (SEO) and Google My Business (GMB) digital assets. By focusing efforts on bettering website usability, targeting applicable keywords, and enhancing the GMB listing page with accurate metadata, compelling visuals and reviews, the goal is to attract more pertinent traffic, rank higher in local search results, and drive increased calls, visits and conversions from potential customers in the local area.

SEO techniques such as keyword research, internal linking, mobile responsive design and content creation will be leveraged to help search engines better understand and index the business online. Technical SEO audits and improvements will enhance loading speeds and the user experience. Backlink profile analysis and outreach will also be conducted to slowly build authority within the industry over time.

In parallel, the GMB listing will be thoroughly examined and optimized to ensure all information from business categories and hours to payment options and service area are correctly displayed. High resolution photos showcasing the business, services and customer experience will be added or replaced. A focused push will then be made to elicit genuine reviews from past clients to build social proof among local searches. Responding to all reviews in a timely manner demonstrates the value placed on customer feedback.

By capitalizing on search intent expressed through relevant keywords queries and adequately tapping into the discoverability benefits provide