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Evaluate the Marketing Mix
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Description
Experience Level: Entry
this project is targeted for people from Ireland or people that have lived here, 'Evaluate the Marketing Mix as it relates to Dromquinna Manor, Co. Kerry'.
dromquinna Manor is an hotel in kerry
'Evaluate the Marketing Mix as it relates to Dromquinna Manor, Co. Kerry'
Suggested Structure & Marking Scheme as follows:
Introduction 5 Marks
Your introduction should inform the reader what the assignment is about
1.0 Company Product 30 Marks
1.1 Product features
1.2 Service Component
1.3 Branding
1.4 Positioning
2.0 Pricing Approach 20 Marks
2.1 Product pricing strategies and examples
3.0 Promotional Activity 20 Marks
3.1 Advertising
3.2 Sales Promotion
3.3 Social Media & PR
4.0 Place/Distribution 20 Marks
4.1 Direct Channel Approaches
4.2 Indirect Channels
Conclusion 5 Marks
Describe what you learned from doing the assignment
Submission
Length: 8 Pages max (excluding cover page, table of contents and references)
Font Style: Choose Arial or Times New Roman
Font Size: Use standard font size 12 except for headings and sub-headings
Due date: Report to be submitted electronically via Moodle on or before Thurs 24th August, 2023 @2pm
Note:
This assignment is worth 30%
Assessment considerations
o Content Value: insight, persuasiveness and suitable development of ideas
o Organisation: logical sequence of topics
o Style: Sentence-level clarity and conciseness
o Editing and appearance: grammatical correctness and professionalism
dromquinna Manor is an hotel in kerry
'Evaluate the Marketing Mix as it relates to Dromquinna Manor, Co. Kerry'
Suggested Structure & Marking Scheme as follows:
Introduction 5 Marks
Your introduction should inform the reader what the assignment is about
1.0 Company Product 30 Marks
1.1 Product features
1.2 Service Component
1.3 Branding
1.4 Positioning
2.0 Pricing Approach 20 Marks
2.1 Product pricing strategies and examples
3.0 Promotional Activity 20 Marks
3.1 Advertising
3.2 Sales Promotion
3.3 Social Media & PR
4.0 Place/Distribution 20 Marks
4.1 Direct Channel Approaches
4.2 Indirect Channels
Conclusion 5 Marks
Describe what you learned from doing the assignment
Submission
Length: 8 Pages max (excluding cover page, table of contents and references)
Font Style: Choose Arial or Times New Roman
Font Size: Use standard font size 12 except for headings and sub-headings
Due date: Report to be submitted electronically via Moodle on or before Thurs 24th August, 2023 @2pm
Note:
This assignment is worth 30%
Assessment considerations
o Content Value: insight, persuasiveness and suitable development of ideas
o Organisation: logical sequence of topics
o Style: Sentence-level clarity and conciseness
o Editing and appearance: grammatical correctness and professionalism
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James K.
100% (10)Projects Completed
10
Freelancers worked with
10
Projects awarded
64%
Last project
2 Nov 2023
Ireland
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