Market Research

Hi

I require some market research on the following:

I need to understand who a typical customer is for a certain business. I have attached a list of business types. There are thousands on here, I'm not expecting all of these to be completed.

A typical customer could be classed based on:
age
gender
income level
buying habits
occupation or industry
marital status
family status (children or no children)
geographic location
ethnic group
political affiliations or leanings, and
hobbies and interests.
B2B/B2C/Both
Create a customer profile. Use these criteria to draw a profile of your most promising potential customers -- those who have a real need or desire for your products or services. A maternity store specializing in professional wear, for example, may identify its target customers as 25- to 40-year-old pregnant, married women in the legal, financial, and real estate industries, within a ten-mile radius of the store. A bike shop with a focus on single-track mountain biking gear might define its target customers as 18- to 25-year-old single males living within two miles of the local university.


it might be worth identifying the top 3 products sold by each sector also to segment the data.

I want this data to be able to identify leads for these business sectors. I would like to create a 'Typical Customer Profile', there maybe many for each business. I'm also aware that every business is unique, so it needs to be as general as possible

In order to define your ideal customer, you need to be familiar with their social, emotional and physical characteristics. Social characteristics of a customer include income level, educational qualification, job title, geographical location etc. Emotional traits include their hobbies, values, goals, fears, problems etc. Physical characteristics will include essentials like age and gender among others. S

See attached spreadsheet. Please add/edit columns as you see fit.