Logo Design (Super urgent)

REALLY URGENT

Requirement for a new logo design. This logo design MUST be achieved this morning (Monday), with no compromise on design/creative quality.

DESIGN REQUIREMENTS

We are a leadership and management training company in the field of healthcare. We have operated for many years under the brand Medicology Ltd and have a logo that has generated much talk and discussion. We love it! However, we have just launched a new brand (a learning membership environment) that needs a new logo, equally as iconic, exciting and conversation stimulating.

MEDICOLOGY LOGO (as example)

See medicology.co.uk website


ABOUT NEW LOGO...

CRITICAL INSTRUCTIONS

- Needs to be solid, single colour as above
- Key colour is Orange
- Must be simple
- Must work with and without the name attached

i.e. can’t be name intermingled with something iconic – the icon must stand alone

ABOUT THE BRAND

Best way to get a feel for the new brand is to go to medicademy.co.uk and have a quick look. However, the following are useful:

- Healthcare focused (senior clinical staff)
- Resolving complex problems in services & organisations
- Helping services transition fast to a competitive market economy
- No compromise, transformational leadership development
- Leadership Development Membership Environment (primary focus)
- Open courses and in-house training


BRAND IDEAL

Passionate about really making healthcare work


VALUE PROPOSITION

We will enable you to make healthcare work, more swiftly, to a greater degree and at far less cost than you ever thought possible, by creating & catalysing greater understanding, deeper self-insight, more practical capability that you can acquire anywhere else, and without paying a premium


BRAND VALUES & EMOTIONS

The brand needs to be recognised for or evoke the following:

- Passion (really important to us)
- Thinking differently
- Creativity & Innovation
- People-focused
- Sense of Possibility
- Free-thinking

The Medicology M is a great example of this. Of course with Medicademy also beginning with M… you can see the issue in taking the same approach!

Happy for people to ask ‘why’ or ‘what is it’ as they do with the current logo.

This logo design MUST be achieved this morning (Monday), with no compromise on design/creative quality.