I need a professional logo and graphic design.

Orange Tea Theatre Company are looking for a new brand identity to be used across their social, web and print output. This young, fresh and exciting creative company wants to refresh their brand, consolidating their existing audience and reaching out to new markets within similar demographics. We will consider all submissions, with particular attention to those which can be easily integrated into our current web presence.

The brand identity should reflect the innovative, daring and international nature of Orange Tea, an energetic and growing Amsterdam-based, English language theatre company, combining new writing with fresh delivery and style. It should also reflect Orange Tea’s position as the premiere English language theatre producers of Amsterdam and the wider area. The identity, centred around a logo and masthead, will be used when marketing upcoming productions, as well as a constant presence on our website and social media.
We feel that our current logo of the orange kettle is easily recognisable, and is easily tied to our name, but represents a much too ‘homely’ and comfortable brand. We want to develop an edgier, fresher, sexier identity. A young, educated and professional audience is our core demographic, with secondary audiences made up of expats, students and creatives.


Design Specification
The design must:
• Be suitable for a variety of sizes/resolutions
• Work in both colour and monochrome
• Be suitable for print and digital media

Delivery must include:
• All elements in EPS format
• Favicon
• Icon variables for social media
• A separate logo, and masthead (with the wording ‘Orange Tea Theatre’

• (optional) brand identity colour palette
• (optional) font preferences to be used in conjunction with the other elements


Deadlines

First pitches/concepts are required by October 7th, 2013.
Final delivery of all elements required by November 1st, 2013.

Current web presence:
www.orangeteatheatre.com
Facebook: https://www.facebook.com/pages/Orange-Tea-Theatre/184244778293312
Twitter: Orange Tea Tweet

Audience Demographics (Statistics from Facebook Insights)
Female: 18-24 (6%), 24-34 (28%), 35-44 (15%), 45-54 (5%), 55-64 (4%)
Male: 18-24 (3%), 25-34 (12%), 35-44 (10%) 45-54 (4%), 55-64 (4%)