HTML email template design series

Hi!
We are in preparation for the new release of our website and need both simple and professional html email templates for different goals.

We have some clearly defined direct marketing objectives:
1) Giving our customers instructions how to use iPelican;
2) Nurturing leads;
3) Sending company and market news.

From there, we need different templates for all these goals.

1) Autoresponder — clean and simple general template for system notices.
2) Special templates for confirming, coming to the end, freezing tariffs.
3) Confirm registration template.
4) The template for other goals, e.g. creating new companies, linking to new distributors.

Templates will be implemented both in MailChimp and our system.