Email Marketing

, I’m wondering if you could take a look at the attached pdf in terms of the wording, this is something that I have put together and has so far been used to send over company information after speaking with a potential clients (mainly full service research agencies), the idea is that they then pass this round to colleagues and so can be used as a reference tool.

I’d like this to be developed so that we can send it as an attachment to Branding Agencies (example being http://www.sapient.com/en-us/sapientnitro.html) and Digital Agencies (example being http://www.fortunecookie.co.uk/What-we-do/). This wouldn’t be after contacting them firstly, more of an e-shot campaign on a regular basis. I think the wording is almost there, but needs to be more in-line with the target market. Projects that we have worked on so far with this type of business have involved mainly group discussions and usability testing and have been much more around brand positioning and launching brands rather than researching existing products and services with full service research agencies such as (Metro Research http://www.metroresearch.com/).

I’m looking to target both digital and branding agencies in a marketing campaign (we have had a lot of success winning these types of companies over via the website), so far we have been focussing on full service research agencies with no real avail. I think this could mainly be due to us not yet having certifications with organisations like the Market Research Society which we are in the process of getting.

My thought process is also that we can then tailor this wording for the website and have a menu item called Our Clients – Full Services Research Agencies/Branding Agencies/Digital Agancies.