Ebay shop

Hi, I want my ebay shop to be updated, spruced up etc. I've just opened the shop and I don't have a clue how to make it look great. It's going need a logo design with my ebay shop name pictures of taps/shower and a phone number etc. It will also need different categories that can be opened like about us,payments,terms and conditions,fitting service etc. And possible pictures that alternate of the products we do etc. Apparently you do all those on the ad-lister website. I would like it doing similar to some of the ebay shops below. Stores.ebay.co.uk/ibathuk / Titan-showers-taps-and-accessories I think ad-lister cost 35 a month or 249 a year. I also want on the pictures I put up on ebay to have 'sale' '15 year guarantee' and once its all done I'd like to be able to do it my self with instructions how to do it from you. And i might need further updates etc at a later date.