Promotional/advertising video for a website/landing page

I need a video which promotes the opportunity for people to make money. The end result needs to be that I can obtain leads from this video. The video can be animated however it needs to be very eye-catching and engaging. The actual nature of the business is network marketing. It will allow the individual to generate not only a residual income but also bonuses as well. Video scribing is the preferred method. However I am open to other suggestions.

Below is an example of the ideal video

http://youtu.be/cIxQpUMxggQ

I do not have a script or sequence, so I need guidance on this too