Set-up and Configure Facebook Advert

Hey PPH-ers

We run a small business that sells outdoor clue-solving adventure games to local residents and tourists within a specific UK town.

We currently run some adverts on Facebook, but even though these are quite tightly targetted to our demographic, we are still losing money. Our clicks-to-website adverts are costing us around $0.90 per click and our product price is on average £10-15 - so it doesn't take many clicks at that price to put us into a loss - however with a good amount of sales so far, we know our clients are out there - we just need to find them in a more cost-effective manner.

We're looking for someone to come on-board and analyse where we might be going wrong with our current adverts. I'm told that CPC should be nearer $0.20-$0.40 than the $0.90 we are currently paying - we need someone to work out where we are going wrong and help us back on track.

m interested in hearing from people that have a track-record of lowering Facebook advert costs - someone that knows all the tricks and can help us set up some well-performing adverts. For example we are a bit lost when it comes to things like pixels and re-targetting!

If this sounds like you, please send us a proposal to set up our adverts and then to monitor/tweak them as required. If you could let us know your experience of FB advertising that would be useful

Many thanks

Trev