Microsoft Ads Specialist to Optimise B2B Software Campaigns

We run Microsoft Advertising (Bing Ads) campaigns for a B2B software product in the fitness industry, targeting the UK and US. We manage the account in-house and are looking for an experienced Microsoft Ads specialist to work alongside us, review what we're doing, and help us get better results and a lower cost per lead.
This is a hands-on advisory role of around 2-4 hours a week. You'd work directly with our marketing manager, and we would keep control of the account and make the changes advised. We aren't looking for someone to take over and run our campaigns.

What you'll do:
• Audit our current campaigns and tell us what's working and what isn't
• Advise on keyword strategy, match types and negative keywords
• Suggest improvements to ad copy, ad groups and landing page messaging
• Advise on bidding, budget split between the UK and US, and conversion tracking
• Help us plan and test a Google Ads version of the campaign
• Join regular calls to review performance and agree next steps

What we're looking for:
• Proven experience with Microsoft Advertising, ideally for B2B or SaaS lead generation
• Strong knowledge of keyword research, negative keywords and cost-per-lead optimisation
• Someone who explains their reasoning clearly and enjoys collaborating
• Google Ads experience is a bonus

To apply, please include:
• Examples of Microsoft or Bing Ads accounts you've worked on, with results if you can share them
• How you'd approach the first 30 days

Ongoing work is available for the right person. We prefer a UK or USA based candidate.