Google Ads Rebuild - B2B Lead Gen, Zoho Conversion Tracking

Phase 1 — rebuild. Conversion tracking rebuilt from scratch, including Google Click ID capture, a thank-you page on our own domain, and Zoho CRM configured so that a lead we qualify in the CRM reports back to Google Ads as a conversion. Then the account itself: roughly four campaigns, fifteen ad groups, phrase and exact match only, a layered negative keyword structure, and four commercial landing pages. No campaign goes live until an end-to-end tracking test passes in front of us.

You're not starting from scratch - we already have a completed search term analysis covering 7,444 unique queries, a classified commercial keyword list grouped by theme, a built negative keyword list of ~230 phrase and 215 exact terms, a full written rebuild specification and a Zoho implementation guide. All of it goes to whoever does the work. We'd rather you spent your time building than researching something we've already paid for.

You must have:

Demonstrable B2B or considered-purchase lead generation experience. Ecommerce experience is not relevant here.

Practical experience of offline conversion import — getting CRM outcomes back into Google Ads. This is the part most likely to go wrong and we will ask about it.

Zoho CRM and Zoho Forms experience, or a credible plan for acquiring it fast.

Willingness to work to a written specification with defined non-negotiables (Search network only, no Display, no Performance Max, no broad match).

Probably not a fit if:

You want to run Performance Max or broad match "to give the algorithm room."
Your track record is volume of conversions rather than quality of leads.
You'd rather not be measured monthly against cost per qualified enquiry.

To apply

Full specification attached. Please start your proposal by answering this in a sentence or two: why is a £20 cost per conversion a warning sign rather than a success for a business selling £20,000 systems?

Proposals that don't open with that answer won't be read — it's how we tell who's actually read this.

Then tell us: your estimate and price for the rebuild, your proposed monthly fee for ongoing management, and one comparable B2B client we can contact.

We own the Google Ads account and pay Google directly for media. A decision will be made within a week of posting.