Google ads

I’m considering appointing someone to manage Google Ads for my tuition business, Improve Tuition. I’ve looked through your PeoplePerHour offer and reviews, and I’m particularly interested in your approach to search-term management and negative keywords.

Before I proceed, could you clarify a few points for me?

- Do you build an initial negative keyword list before the campaign goes live?
- How frequently do you review the Search Terms report?
- How aggressively do you add irrelevant searches as negative keywords?
- Would you initially lean more towards exact and phrase match rather than broad match?
- At what point would you consider introducing broad match or Performance Max?
- Will the Google Ads account remain fully owned by me, including all campaign history, keywords, negative keywords and conversion tracking?
- What conversions would you recommend tracking for a tuition business?
- Can qualified leads or actual paying students be fed back into Google Ads, rather than optimising only for form submissions or clicks?
- Your standard offer covers up to three campaigns and £1,500 monthly ad spend — how would you structure that for a business offering Maths, English and Science, both locally and online?
- If the account grows beyond three campaigns, what would your ongoing management cost normally look like?

My main concern is disciplined week-by-week management rather than simply setting the campaign up and leaving Google to optimise it.

If the campaign generates qualified enquiries and paying students at a sensible acquisition cost, I would be happy to scale the advertising budget over time.

Thanks,
Gh