Adwords PPC Research

We will provide a “core” list of 20 principal keywords. From this you will identify variations & extensions of these keywords including longtail with an estimated Adwords CPC & 12 months UK-only traffic for each.

You will do this presumably using Spyfu, Wordstream, Semrush etc - the method is down to you providing the results are accurate.
You will also provide a list of keywords being used by 5 competitors (we will provide their names) plus an estimate of their CPC for each keyword and their Adwords activity over the last 12 months.