Adwords PPC Campaign Specialist

We are a provider of Postcode information to UK businesses and part of this product range is a series of Postcode databases and lists which we sell off our website via download links. We rank reasonably well organically in Google and we have one low-level Adwords PPC camapaign rrunning with 6 ad groups which have been active for over a year.

We are looking for a PPC specialist to review and expand these campaigns profitably and help improve campaign performance. The campaings at the moment are very profitable but we need to increase sales volumes and revenue even if this is at the expnense of profit on the campaigns. Specifically we are looking for a PPC specialist who can:
1. Review Ad content
2. Review keyword selection and matching options
3. Review ad placement options
4. Review bid levels
5. Review landing pages and product pages.

All existing campaigns were established some months ago and are overdue review and optimisation so we believe there is vast opportuity for improvement but we don't hav ethe time or detailed knowledge to make this happen quickly. We are keen to initially appoint someone to review the campaign set ups with a longer term view to establishing an on-going relationship to manage these ads plus campaigns for other associated businesses on an on-going basis.

Our overall objective is to achieve a target profit per day on these campaigns. Please reply with your thoughts on the above and an overview of your experience to help us achieve the above. We can of course provide access to our Adwords and Analytic accounts to the succesful bidder. We also have direct control over all elements of our website so can make any necessary content and layout changes quickly if required.

If you need more information to respond to this tender then please let me know.

Kind regards

Richard Ives