App Marketing Strategy + Content Help (MeTi Launch)

Hi! I’m looking for a freelance marketing expert to help support the launch of my app MeTi — a heartfelt app that lets people save messages, videos and photos to unlock on future dates (for weddings, milestones, mental health, and more).

The app is now live on iOS and Android, and I’d love help crafting a strong social presence, identifying outreach ideas, and building short-form content strategies.

What I need support with:

Strategy for launch campaign on TikTok/Instagram
Planning video ideas and captions (weddings, emotions, mental health)
Identifying potential outreach audiences (no messaging required)
Optional: reviewing ad ideas or lightweight analytics
You’re a great fit if:

You’ve worked with emotional, wellness, or lifestyle products
You know what makes TikToks or Reels go viral
You can help shape creative strategy and content direction
This is for planning and strategy only — no need to post on any third-party platforms.

Budget: £105 fixed project to start, with potential for ongoing collaboration