I need a series of 15 emails for my customers from initial contact to sell my product

I supply premium electronic Ecigs along with liquid refills and accessories. I will drive people to my website to make online purchases. My visitors will enter their email address onto my website and be linked to an auto-responder which will send these emails in sequence. The same sequence will be used for each customer whenever they sign up. The objective of these emails is to begin a relationship with the customer and the last 5 emails will need to drive them towards purchasing my products. To get an idea of our products please visit www.smokeybar.co.uk