Email Shot / Press Release Content - UK Concrete / Construction Industry

We are a Precast Concrete manufacturer looking to produce and send out an E Shot / Marketing email to our database of architects, contractors and key decision makers in the UK Construction industry. The article is to be approx. 500 words based around '50 Shades of Grey' and released to coincide with the release of the 50 Shades of Grey film in the UK in February 2015.
The main basis of the article is to centre around the main thought that concrete is only available in grey. However we can produce in a wide variety of colours etc and have recently completed a number of 'colourful' projects. The article must be informative rather than 'sales based' however must include a number of calls to action such as visiting our website etc.