Google slides Presentation required for a digital marketing

Google slides or PowerPoint presentation focusing on Green bonds/ Green financial products and sustainability .
In building each campaign please include the following in whatever order you deem appropriate:
● Overall strategy, theme and thesis of the campaign.
● Components of the campaign, from email to webinars to partnerships to ads to
physical client events.
● Content and assets planned for the given budget.
● Paid search and paid media planned for the given budget.
● Detailed customer journey map drawn in any simple diagramming tool of your
choice (e.g. Figma Jam or Miro).
● A timeline of preparation, execution and monitoring - buffering for any internal or
external regulatory approvals.
● What are the qualitative and quantitative metrics you would use to measure the
effectiveness of the campaign.
● The marketing tech stack that you would use to be able to run this campaign.

● The risks you perceive in attempting the campaign and any mitigation measures that are applicable.
● A lead scoring system based on the touchpoints you recommend.
● Lay out your assumptions (or predictions) of the top funnel volume, MQLs and
SQLs that you believe you may achieve with the campaign.
● Any examples of copy or creatives will be a bonus.
Campaign Description
● Sustainability-focused products.

● Breakdown of budget spend you are given is $150,000.
● Some of the things on some of your audience’s mind:
○ Does a sustainability-focused product mean it is of lower performance?
○ If it is of lower performance do I get something else in return e.g. prestige?
How would I communicate this prestige?
○ There might be a global recession, what is the risk involved with these
types of products?
○ What is a sustainability-focused investment product? Sustainable in what
way?