Detailed Analytics Setup and Optimisation and Website Conversion Report

I run a site for a client that I do the seo and digital marketing for. The site is optimised well to rank a good number of key target terms that have over the years brought in a good level of monthly traffic as well as a good level of leads.

However, the market is quite a competitive market and becoming more so - we need to squeeze more out of our traffic and make more of it convert and we now would like to take it to a new level and to make sure the analytics account is better set up and optimised to track some key metrics which will allow us to make key decisions. On analytics, we would like some event tracking and dashboards set up so that we can see some key performance data, more source analysis, page performance etc

We would also like this person to audit the website from a conversion perspective and to give a report of recommendations on what things need to be changed.