The Best Amateur Dubai Review Site on the Web!

In around 4 weeks time I will have a detailed review of a Dubai holiday I had last year spanning around 25 A4 pages together with a number of photos taken by myself while on holiday and stock/public domain imagery to provide completeness (including map information).

I need to convert this into a web site whose primary differentiating factor will be that it's written by a 'Mr Joe Average' who isn't affiliated with anyone and isn't a travel review expert and is looking at the trip from an average holiday makers point of view. However I don't want this to translate to an amateurish web site with a 'Blog look and feel'. Here are the primary considerations:

1. The web site needs to have a polished, 'airy' look and feel. I'm not keen on sites that appear hard work at first glance with too many words and not enough 'breathing space'..these have a tendency to look a little 'thrown together' and amateurish.

2. The purpose of the web site is primarily as an informal reference for the would be traveller which will maximise internet traffic in an effort to generate revenue from Google Adsense hence web site optimisation and expertise in the implementation and placement of Adsense is a key skillset. I've also heard for Google ranking purposes it's best to keep it to text based rather than something like Flash(?) which is another reason why I'm not keen on Flash, this website will need to be loaded on user PCs of varying configuration and computing power as quickly as possible.

In terms of Adsense placement, I've read it's not just a matter of placing ads on the borders as these rarely get looked at, instead they need to be placed at the begining, in the body and near or at the end of the text to draw the readers eye without being obstructive or distracting to the flow of reading.

Also expertise in adword placement is required to double check the text to ensure that as much has been done as can be done for Google ranking performance.

3. I'll also need some graphic design expertise to transform some of the public domain images e.g. a public domain click art image of the world which wil be used to highlight where Dubai is and then somehow work in another image freely available from Nasa which shows the dubai coastline in more detail aswell as considering a logo for the site etc.

4. The site will need to be easy to maintain and update with a feature allowing readers to post any hints/tips/recommendations they may want to make however I'll still require editorial control over this to ensure that nothing inappropriate is posted.

5. The information collated for the site will be done to the best of my ability to ensure accuracy however I'll need advice on any legal requirements/disclaimers which wil be required to ensure that usage of the web site will essentially be under the condition: 'buyer beware'. I'll also need advice on how to implement and enforce a copyright on the site's contents (e.g. not allowing a 'right click save' of pics on the site unless they're public domain images etc.)