HTML E-mail design

Hi there,

I run a fairly new furniture and accessories brand and am looking to improve the look and feel of our initial e-mail correspondence to potential trade clients who are retailers and interior designers.

The key objectives are to sell without overselling, maintaining an informative and educational tone. To present our offering in a pleasant and easy to read format. To maintain consistency with our website. To make a great first impression for the company, presenting it as a professional forward thinking operation.

A key is that the e-mail needs to be readable in some form to all recipients some of whom have system constraints which prevent them from downloading images.

I will supply copy, access to the existing website and imagery and would be looking for 3 initial proposals with a view to deciding on the preferred format and proceeding from there.

Ideally the e-mail can be changed fairly easily to allow personalisation, eg the name of the clients business and also changes of imagery.

Ultimately as a start up we are on a budget and looking for the best value for money we can obtain.

There is potential for this to be a long term arrangement / requirement.

Thanks

Charles