Facebook advertising motion graphics/ videos

Hi Nisha,

Essentially we want to replicate an ad that looks like this with our own images/ content: https://www.facebook.com/offers/v2/wallet/?share_fbid=2184400451832676&referrer=offer_permalink

Attached please find a design brief. A link to assets that we have already - images, magazine pages, graphics - is here. https://www.dropbox.com/sh/quc824s5xgbzqmm/AADmwceTN--l5jqzacBqM-3pa?dl=0

Would you be interested in doing an initial campaign and then seeing if it works out to take more campaign work? If so, can you kindly quote a time and cost for completing this project of creating 3 sets of Facebook video/ animated ads? Let me know if you want to have a phone call or Skype to discuss.




Design Brief: Brilliant Brainz Facebook animated/ video ads
Objective: Sell subscriptions to Brilliant Brainz magazine, introduce the magazine to parents of 6 to 12 year olds
Product Website: www.brilliantbrainz.com
Primary Audience: Parents of 6 to 12 year old primary/ elementary/ homeschooled children
Ad Specs Required:
- Facebook video ad sizes - Standard Video
• Recommended video dimensions is 1280 x 720 for Landscape and Square.
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
• Landscape aspect ratio is 16:9.
• Square aspect ratio is 1:1.
• Max video file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 120 minutes.
• Video max frames 30fps.
Facebook Carousel Video
• Recommended video dimensions is 1080 x 1080 for Landscape and Square.
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
• Square aspect ratio is 1:1.
• Max video file size is 2.3GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 30 seconds or less (continuous looping is up to 90 seconds).
• Video max frames 30fps.
Instagram video ad sizes:
- Minimum resolution for landscape video is 600 x 315.
- Minimum resolution for square video is 600 x 600.
- Minimum resolution for vertical video is 600 x 750.
- Landscape aspect ratio is 1:91:1.
- Square aspect ratio is 1:1.
- Vertical aspect ratio is 4:5.
- Max file size for all formats is 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max is 60 seconds.
- Video max frames 30fps.
Instagram carousel video ad specs:
• Minimum resolution is 600 x 600.
• Max resolution is 1080 x 1080.
• Aspect ratio is 1:1.
• Max file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 60 seconds.
• Video max frames 30fps.

Deliverables:
- 3 different concept videos/ animations in each of the above sizes for Facebook/ Instagram advertising platforms
- Video 1 – Pages of the magazine flipping with images of the kids/ parents – Call to action to Subscribe at the end
- Video 2 - Specific section heads of the magazine – Art, Music, Philosophy – Call to action to Subscribe at the end
- Video 3 – Einstein quote and images of Brilliant Brainz magazine – Call to action to Subscribe at the end

Other future concepts/ campaign work for consideration:
- Introducing the animated characters and going into topic concepts
- Future issue more specific content with each of the articles
- Black Friday/ Cyber Monday Subscription sales
- School snow day activities
- Christmas marketing campaign

Fonts Used:
Freckle Face – fun headlines
Arial – Call to action text and captions

Other ads that we would like to mimic/ imitate:
WhizzPopBang ads: https://www.facebook.com/offers/v2/wallet/?share_fbid=2184400451832676&referrer=offer_permalink
https://www.facebook.com/WhizzPopBangMag/posts/2184034381869283?__xts__[0]=68.ARA-U7yWIceiH7YFerE1B4lEaEJ41x25RHeZEe30kUzr3HkQCaHMQLXyNIu-2Im5ZuYm2T9meP0t_L_Uq2lsqOCrpTxrPm6VBibHWa5uKfp2E_QZAReIESJahXugpIL3p41bpj-gOjFw-28N1ZCimSIH2ivR4ODzxYgMCI7Izobhgcz28c5Dj4ZHAi-PJnVwXTxjTL3DUgU&__tn__=-R