Dating Site Landing Page Designer

Synopsis / site overview
Website is a fun and lighthearted dating site for busy professionals that connects thousands of singles across the Uk, bringing together those with a preference for no strings attached, just for fun casual dating.

This will be the 3rd version of the site and as such a clear and distinctive brand presence needs to be made as well as maintaining the key metrics of the site.

Key Clients/Users

Young 18-35 Men / Women
City dwellers
Singles

Business Objective
Increase signup / membership rates
Generate sales

Project Objective
Create a user centric landing page that will increase signup conversions.


Brand Principles/Values

Stylish
Eclectic
Modern
Classic

Brand /Website Requirements

Creative Design

The website is approaching the market in a different and innovative way, and this needs to be reflected in usability of the site.

The landing pages needs to be
Simple to use
Easy to navigate
User friendly
Have clear calls to action


All the user/search/login code is provided
[The back office is managed by a third party white label dating platform.
All server details are provided
Designer must be familiar with Dropbox http://www.dropbox.com
All website copy is provided
All corporate identity is provided
The landing page should fit a screen resolution of 1024x768 pixels or higher, with a color depth of at least 65K.

Measures of success
The main desirable outcomes of the website / brand will be the following:

Public awareness
Increased Website accesses (traffic)

Timeframe / Next Steps
We are looking for a designer who can work quickly and efficiently. This project should take no more than 5 hours.