Autorun flash exe dvd

I need a DVD to be inserted into a PC or a Mac and it needs to autorun and open a .exe file that appears in the middle of the screen. There are only 4 pages in the thing with a list of links in each page.

95% of the links on the homepage point to pdfs (should be opened in user's default pdf viewer).

3 links on the homepage point to subpages (that each contain lists of links that point to PDFs)

I need 1 link on the homepage to point to a folder in the user's "file explorer" / "finder" (it is a folder that will be on the dvd that contains about 100 images)