Logo redesign

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  • Proposals: 1
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  • #687788
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Isra T.
has already sent a proposal.
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Experience Level: Intermediate
Estimated Job duration: 1 - 2 weeks
Information for the business: Veterinary Practice
Type of logo: Character
Brand name/slogan in logo: Highcroft Veterinary Group
Ideas for the visual style: To build on current design, must include animals that could be animated later on
Preferred colors: Mid blue
Where the design will be used: website, social media, display ads, stationery, video, signage, posters, vehicles ..
Extra notes: We would like to update our logo to compete with modern corporate veterinary practices, but to stand out from them as being caring and 'all about animals' (rather than just ££s). The current logo is not bold enough, nor is it modern, however we have it on EVERYTHING including the signage of 12 branch surgeries, and we don't want to change everything in one go, we would like to do it gradually. Therefore we would like the new logo, if possible, to be an update of the existing rather than completely different. At the moment, although are name is well known in the area and the industry, our logo is not bold enough.

Highcroft is one of the largest and most respected independent (still owned by two vets) veterinary groups in the country - and I'm not just saying that, it really is! We have a 24-hour hospital, specialist referral centre, 12 branch surgeries, 16 specialist and referral vets, 45 general practice vets, the very latest equipment and operating facilities - we fit pacemakers, hip replacements, use CT scanning etc. Our surgeries are extremely modern but also cosy with sofas in the waiting rooms, coffee and tea offered to waiting clients... However, our logo reflects an old fashioned veterinary practice - which we are no longer.

Our closest and fiercest competitors are Vets4Pets and The Vet - both of whom have modern logos and colours, but both logos are very corporate which we would like to stand out from but still compete against - a tall order?! The difference between us as independents and them as corporates is in the care and expertise - we have all the inhouse skills and everything we do, whether veterinary care or customer care is to the highest standard. Corporates are much more profit driven as they are equity-led.

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