Logo for Theatre Gala

Information for the business: A logo for a theater gala
Industry: Entertainment
Type of logo: Emblem
Brand name/slogan in logo: Wood Theatre
Number of revisions: all
Ideas for the visual style: fun/artsy/theatre
Things to avoid: boring
Where the design will be used: web
Extra notes: The design of a visual mark for Wood Theater Gala. Project Includes: 3 initial concepts, all revisions, and final selections. Final approved files and all ownership rights of artwork will be released upon final payment. Pantone color specs/color guidelines will be provided as well for proper brand integrity as the brand lives on in multiple ways.
The purpose of this project is to develop a logo/logotype to be carried across multiple channels for the Gala. The client is looking for a brand identity to establish it as a community-centered fundraiser and recognize an individual for outstanding dedication to advancing the local community. With the event moving to the Wood, the identity needs to fit in with the Theater and the future vision of the event. The logo will be general (not themed) featuring fun and interesting elements. This is important to brand the Gala as a community event and allow it to be used for multiple years. We welcome creative input prior to logo development in an effort to exceed your expectations.
Using bold colors and easily identifiable lettering, we will create a crisp look that can be easily replicated throughout all of your branding as well as digital and print advertising, and signage needs. Using this design style we will be able position WTG in an opportunity to reflect a clean, smooth, and consistent event. All forms of both print and digital marketing will be taken into account to ensure this new mark carries well across all mediums. In addition to the final delivery of a Gala logo, we will provide you with brand guidelines. This will detail colors specifications, fonts, and usage suggestions based on industry best practices.
During creative development we will explore multiple color palettes that could potentially be used in the future Wood logo. In the event that the Wood logo is moved in a new direction, the Gala identity will already fit cohesively with the Wood identity through similar color palettes and fonts. MUST BE MADE IN ILLUSTRATOR AND PROVIDE 3 DIFF CONCEPTS