Logo design - Telecom company

This brief is for a logotype and a logo mark.

The brand is a telecom company offering call services for individual and business clients and is dedicated to Polish community living in the UK.

These are working folk who don't speak much or any english.

THE BRAND is:

Polish - we advertise in Polish and our support lines are all in Polish. It's a strong USP for people who fear english ( or worse, scottish) accents on the phone

Simple - people fear complexity with changing phone service

Helpful - our brand is to be positioned as a helpful

Solid / trustworthy

Cheap - our headline broadband rate is cheaper than Talk TAlk

COLORS

The colors for the project are: red, grey (light), white, where red it the main one as it is related to Polish national flag & symbols. The brand mark (logo) and brand name Polfonik should look modern but also trustworthy as we are targeting a wide group of people: 20-45 years old.


Our products are simple to use and easy to get we include it into the brand slogan to proste! (that's easy/simple!). Thus, the project should be simple and easy to remember.

OUR THOUGHTS

This should we think be a quite bright and cheerful, not too corporate or sophisticated - these are simple people